2015 - 2017
Manage client employer brand investment portfolio valued at 1.27 million dollars of strategic client accounts engaging in Employer Branding consulting services. Enhance and support clients’ employer branding activities, both strategically and operationally based on Universum’s global service offering. Use quantitative and qualitative market research methods to analyze data to drive strategic advice and affect management decisions on employer attraction. Initiate and lead consulting projects across the Americas, including projects on custom research and global EVP development
2012 - 2015
Lead discussions with senior management and in regional conferences on current trends in employer branding to overcome challenges in recruiting top talent in Asia. Business development to grow Universum’s presence especially in the Hong Kong and Singapore markets. Develop and localizes Employer Value Propositions (EVP) to fit within the global framework, yet resonate among the talent in the local landscape. Develop Key Performance Indicators (KPI) to measure and track employer brand success
2010 - 2012
Customized and implemented a Management Information System (MIS) to measure the profitability of a bank. Developed and presented training material tailored to clients’ needs on using the new platform. Produced daily, weekly and monthly financial banking reports using the MIS and validated the data under tight deadlines
2009 - 2010
The Conference Board
Worked on project funded by the Gates Foundation to answer the business question “How to persuade corporations to invest in postsecondary education?” Collected and analyzed market data using appropriate techniques to draw objective findings to answer business questions. Presented manuscripts embodying research results and conclusions that facilitated a publication by The Conference Board entitled “Increasing U.S. Business Investment in Postsecondary Credentialing for New Workforce Entrants”. Assisted in interviews with CEOs to obtain qualitative data points.
Ankita brings to Campus Strategic Partners a data-based approach to building the Employer Brand. She leads Employer Branding discussions, helping local and global employers understand, attract and assess talent and develop Employer Value Propositions based on external and internal research practices.
She has led Employer Branding projects consulting for organizations like Procter & Gamble, ADP, Colgate and ExxonMobil. She has also led strategic campus recruitment and engagement consulting projects with GE, Goldman Sachs and Johnson & Johnson.
Ankita’s previous experience in South East Asia helps her advise organisations on how to localize their current employer brand for specific markets, specific demographics or specifics departments within the organization.
Ankita holds a Bachelor’s degree in Economics from New York University and has a strong background in research practices.